Nestled amidst the towering peaks of the Karakoram and the Himalayas lies a hidden gem that is not only rich in scenic beauty but also in agricultural treasures—Gilgit-Baltistan. While many know the region for its majestic mountains, serene valleys, and thrilling trekking routes, fewer are aware of its role in producing one of the world’s most sought-after fruits—cherries.
70% of Pakistan’s Cherry Production Comes from Gilgit-Baltistan
Gilgit-Baltistan contributes an astonishing 70% of Pakistan’s total cherry production, making it the undisputed cherry hub of the country. From the fertile lands of Skardu and Hunza to the lush orchards of Ghizer and Astore, thousands of cherry trees bloom every year between late May and early July. The cool climate, mineral-rich soil, and glacial irrigation make the region an ideal environment for cultivating sweet, juicy, and high-quality cherries.
Local farmers, many of whom follow traditional farming practices passed down through generations, begin their harvest as soon as the bright red fruits reach perfect ripeness. The cherries grown here are known for their exceptional taste, vibrant color, and longer shelf life—qualities that are now catching the attention of international markets.
From Local Orchards to Global Markets
In recent years, Pakistan has started exporting cherries from Gilgit-Baltistan to various countries, including the UAE, Saudi Arabia, Malaysia, and even parts of Europe. Government initiatives and private exporters have helped streamline the cold-chain logistics needed to ensure the fruit remains fresh from the orchard to international shelves.
The cherries are carefully handpicked, sorted, and packed in hygienic conditions before being transported via refrigerated trucks to Islamabad or Lahore. From there, they are shipped via air cargo to international buyers, often reaching markets within 24 to 48 hours of harvest.
This rise in exports not only benefits Pakistan’s economy but also provides direct income opportunities to local farmers and workers in the region. It’s a win-win: nature’s bounty combined with strategic support is putting Pakistan on the global fruit map.
A Glimpse Into the Harvest
The cherry harvest in Gilgit-Baltistan is more than just an agricultural activity—it’s a celebration of life, tradition, and hard work. Watch stunning footage of cherry pickers scaling trees, families sorting fruits under the sun, and baskets brimming with bright, red jewels. It’s not just about cherries; it’s about the pride of a region being tasted around the world.
These videos not only educate viewers about the harvesting process but also showcase the breathtaking landscapes of Gilgit-Baltistan, offering a unique blend of agri-tourism and cultural storytelling.
Boosting Agro-Tourism Potential
The success of cherry exports opens up a new opportunity for agro-tourism in Pakistan. Imagine walking through cherry orchards in full bloom, picking your own fruit, and tasting fresh local produce straight from the tree—an experience tourists, especially from urban centers or foreign countries, would cherish.
Regions like Hunza and Skardu can develop cherry festivals that combine fruit harvesting with music, culture, and local crafts, creating seasonal tourism peaks that support the local economy beyond traditional sightseeing.
Proudly Pakistani, Globally Loved
This cherry boom is more than just an agricultural success—it’s a story of resilience, sustainability, and untapped potential. Gilgit-Baltistan’s cherries are a shining example of how rural regions, when given the right tools and market access, can thrive and contribute significantly to the national economy.
As Pakistan continues to invest in agricultural innovation, infrastructure, and global trade partnerships, one thing is certain: Gilgit-Baltistan’s cherries will not just remain a local secret—they are now a globally loved delight.